Advertising, marketing and public relations managers
Title posted on CareerBeacon -
Category Marketing Manager
Posted on
June 05, 2024
by
Employer details
Sobeys Inc.
Job details
Requisition ID: 183063 Career Group: Corporate Office Careers Job Category: Banner Planning & Strategy Priority Travel Requirements: 0 - 10%Job Type: Full-Time Country: Canada (CA) Province: Ontario City: Mississauga Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers, where your talents contribute to our commitment to excellence and community impact.Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families. A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. Ready to Make an impact?The Category Marketing Manager is a pivotal role within marketing, responsible for driving the strategic planning and execution of marketing initiatives across multiple category departments and programs. This position works closely with merchants, banner strategy leads, and cross-functional teams to foster innovation and deliver impactful marketing launches and campaigns. This role demands a proactive, strategic thinker who thrives on collaboration and is dedicated to advancing our market position through creative and data-driven marketing solutions.Here's where you'll be focusing:Leads annual and seasonal planning of Category Marketing initiatives, integrating within Banner plansDevelop, plan and execute department & in-store program marketing strategies that align with organizational goals and market opportunitiesCraft robust, data-driven strategic briefs and share with internal & external partnersLead innovative marketing campaigns & pilots to enhance program visibility, and drive customer trial and repeat.Liaise among various banner strategy leads to ensure cohesive, on brand marketing efforts and optimal resource utilization. Facilitate and attend regular integration meetings to align on strategies, share insights, program updates and drive collective success across programsResponsible for accurate budget management and reportingTrack campaign performance, market trends and apply learningsMaintain strong, productive relationships with all stakeholders, ensuring open lines of communication and collaboration. Gather and integrate feedback to continuously refine marketing strategies and practices.Provide regular reports to senior management, highlighting successes, insights gained, and recommendations for future strategies.Mentor direct report in achieving their goals and developing their skills.What you have to offer:Undergraduate Degree in a related discipline Minimum of 6 years of relevant work experience Ability to collaborate with varying stakeholdersBuild & maintain strong relationships with peers & external partnersUnderstand & convey store & operational realitiesDrives for results, uses learnings & data to guide recommendation & decision making Business acumenInnovative & entrepreneurial mindsetActively contribute in collaboration, and engage in healthy debateAbility to think proactively, takes initiativeContribution to the achievement of marketing programs objectives including Program awareness Customer perception scores Customer engagement scores Brand health Program marketing development and integrationOn budget and on time delivery of marketing plans and campaignsProduction of marketing materials within established standards and guidelinesReporting and presentationsContribution to annual planningBuilding and maintenance of great relationships with peers and external partnersBring programs to life a
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LocationMississauga, ON
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SalaryNot available
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
CareerBeacon
#2069061
Advertised until
2024-07-04
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