manager, marketing
Title posted on indeed.com -
Marketing Manager
Posted on
September 18, 2024
by
Employer details
Pacific Western Rail Systems/North American Railcar Company
Job details
*Job Overview*
The Marketing Manager is responsible for the creation, design and execution of all Marketing and Promotional Activities of PWRS Retailing, focusing on driving sales of North American Railcar Company (NARC) proprietary products and cross-selling non-proprietary products, as appropriate, to deliver targeted sales, profit margins and profitability. This position will manage the activities of several direct reports who are responsible for creating on-line and print advertisements, PWRS/NARC website media pages, marketing-oriented email programs, outgoing sales-oriented calling activities, marketing artwork and social media efforts.
*Responsibilities and Duties*
The Marketing Manager will be responsible for the following activities at PWRS/NARC:
· The design of all Sales and Promotional programs, including what products will be promoted, how they will be promoted and at what price/incentives.
· The execution of all Sales and Promotional programs, including the channels/means of communications with customers and prospects (print, sequencing of website/landing pages, emails, etc.)
· The sales results and profitability of all Sales and Promotional programs, including the achievement of sales volume targets, profit margins and profits of those programs
· PWRS/NARC strategy regarding attendance/participation in industry Train Shows (it is expected that PWRS/NARC will attend/participate in between 5 to 7 train shows per calendar year) and the staffing of the PWRS/NARC booth at train shows, with the expectation that the Marketing Manager him/herself will attend and participate in several train shows per year
· The design, creation and execution of the NARC/PWRS presence and activities on all appropriate social media platforms (note that currently NARC/PWRS has virtually no presence on social media)
· All responses and communications with customers regarding complaints or concerns related to NARC products
· Membership and participation on the NARC New Product Group, a cross-organizational committee charged with creating the strategy for new NARC products
· Working effectively with staff across the NARC/PWRS organization to support and enable the achievement of profitable NARC and non-proprietary products
*Positions Reporting to this Position*
The Marketing Manager will have the following positions reporting to it:
· Creator(s)/manager(s) of NARC/PWRS online media pages (currently 3 part-time individuals)
· Manager(s) of NARC/PWRS promotional email activities (currently 3 part-time individuals)
· Outgoing Sales Callers (currently 2 part-time employees)
· Creator of Marketing/Advertising Artwork
· Manager of Inventory Pruning -- driving selected Product Sales and Promotions
*Desired Skills, Knowledge and Experience*
The ideal candidate will:
· Be a model railroader or have knowledge of the model railroad hobby and industry and/or knowledge of the railroad industry (prototypes)
· Be a team-player
· Have excellent computer skills
· Have excellent communications skills
· Have experience in the design and execution of product marketing and promotion
· Understand the drivers of business profitability
· Have experience with social media platforms
Job Type: Full-time
Pay: From $60,000.00 per year
Additional pay:
* Bonus pay
* Commission pay
Benefits:
* Flexible schedule
* On-site parking
* Work from home
Flexible language requirement:
* French not required
Schedule:
* Monday to Friday
* Weekends as needed
Work Location: In person
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LocationSurrey, BC
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Workplace information
On site
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Salary$60,000YEAR annually
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Terms of employment
Full time
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Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9451360911
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