Discover jobs
Job Search
manager, sales promotion
Title posted on Jobillico - Routes Marketing Manager, Promotions (Point of Sale Canada) - Temporary
Posted on October 26, 2024 by Employer details Air Canada
Job details
<b>Description</b> <br> <br> <strong>Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.</strong> <br> <br> Reporting to the Manager, Routes Marketing Retail, the Routes Marketing Manager, Promotions is responsible for the management, development and execution of Air Canada's pos Canada routes marketing calendar driven seasonal promotions and ongoing retail promotions driving revenue growth for routes worldwide. <br> <br> This marketing position involves the management of multi-channel revenue generating retail marketing campaigns in owned and paid channels, and is a critical collaboration position working with internal stakeholders including Revenue Management, AC Media Desk, Aeroplan Loyalty, AC Marketing Ops, AC Studio, Marketing Analytics, requiring a mix of strategic thinking, execution and management skills to drive incremental revenue. <br> <br> The Routes Marketing Manager must be passionate about promotional retail marketing, possess excellent analytical and strategic thinking skills, be innovative and creative, and able to maintain a relationship of trust with peers, partners, internal customers, and external communication agencies. <br> <br> <strong>Responsibilities:</strong> <ul> <li> Develop, manage and lead all execution aspects for planned and reactive quick to market promotional route marketing campaigns and initiatives including but not limited to mass and targeted retail campaigns in e-mail, digital, social, sem, etc. </li> <li> Propose marketing strategies and solutions, including tactical offer design, channel mix and messaging strategy working in collaboration with Revenue Management, Aeroplan Loyalty Management and Analytics to identify and proactively solve upcoming route issues. </li> <li> Work closely with the Marketing Analytics team, monitor, aggregate and share campaign results with appropriate teams, including department managers and wider promotional marketing and brand team, for use in future marketing initiatives (includes but is not limited to campaign and offer performance, as well as trends and insights on aircanada.com). </li> <li> Collaborate with digital content team to deliver a best-in-class shopping and retail experience on aircanada.com, continually measuring performance and identifying opportunities to optimize owned channels. </li> <li> Think strategically to contribute to new ideas and best practices to processes and go to market strategies based on industry trends and assist the conversion process with an analytical, insights driven approach. </li> <li> Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications, ensuring brand identity and guidelines are respected. </li> <li> Regularly prepare presentations outlining campaign approaches and strategies, and actively participate in meetings with airline leadership to facilitate strategic decisions. </li> <li> Manage external service providers and agencies, overseeing the marketing budget for respective portfolio including issuing of PO's, purchase commitment authorizations, invoicing, billing and reconciliation. </li> <li> Develop strong, cross-functional, cooperative working relationships with key stakeholder and other branches impacted by route support marketing initiatives (AC Studio, Analytics, Marketing Ops, Digital content Team, CRM Planning, ACMD, Revenue Management, Sales Communications), etc. Provide support to </li> <li> Senior Manager, Routes Marketing as assigned. </li> </ul><b>Qualifications</b> <ul> <li> University degree in Business, Marketing option or equivalent.</li> <li> 3 + years of relevant experience. </li> <li> Bilingual - Proficient in grammar, spelling and punctuation in English and French.</li> <li> Experience across a broad range of media and an understanding of media c- LocationDorval, QC
- Workplace information On site
- SalaryNot available
- Starts as soon as possible
- vacancies 1 vacancy
- Source Jobillico #14560716
Important notice: This job posting has been provided by a partner site. Job Bank is not responsible for this content.
Report a problem with this job posting
- Date modified: