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Title posted on indeed.com - Marketing Manager
Posted on October 30, 2024 by Employer details LabsCubed
Job details
*Job Title*: B2B Marketing Manager *Location*: [Hybrid work] 14 Hoffman Street, Kitchener, ON *About Labscubed*: Labscubed is revolutionizing the materials testing and manufacturing industry through automation and innovative technologies. Our solutions help leading companies in aerospace, automotive, and energy optimize their R&D processes. Join us as we redefine the future of lab testing! *Role Overview*: As a B2B Marketing Manager, you will drive customer acquisition and retention strategies, create compelling marketing campaigns, and expand Labscubed's presence across key industries. This role requires a strategic thinker with a hands-on approach to execute marketing initiatives, focusing on lead generation, brand positioning, and content strategy for our B2B clientele. _*Key Responsibilities:*_ *Lead & Demand Generation* * Develop and implement targeted, multi-channel campaigns (email, LinkedIn, SEO, SEM, PPC) to generate high-quality leads. * Continuously track conversion rates and optimize lead generation strategies. *Event & Trade Show Management* * Plan, promote, and execute virtual and in-person events, including trade shows, webinars, and industry conferences, to enhance Labscubed's market presence and generate leads. * Must be willing and able to travel within North America and Europe as needed. *Web Optimization* * Develop and execute an SEO strategy to increase organic visibility, targeting high-value keywords aligned with industry needs. * Continuously optimize website content, conduct keyword research, and monitor search performance to maximize reach and engagement among target audiences. *Performance Marketing* * Develop, execute, and optimize performance marketing campaigns across paid channels (Google Ads, LinkedIn, etc.) to drive qualified traffic and conversions. * Use data-driven insights to monitor and improve each campaign's ROI, ensuring efficient use of the marketing budget. *Content Strategy* * Create and oversee a content marketing strategy, including white papers, video content, case studies, blog posts, webinars, and newsletters, to establish Labscubed as a thought leader in materials testing and manufacturing automation. *Account-Based Marketing (ABM)* * Develop customized ABM strategies for high-value prospects and key accounts, collaborating closely with sales to ensure alignment and drive engagement. * Use lead scoring models to prioritize and qualify leads, enabling the sales team to focus on the most promising prospects. *Marketing Automation & CRM* * Utilize HubSpot, Salesforce, or other CRM tools to manage lead pipelines, execute drip campaigns, and measure marketing ROI. * Optimize marketing automation workflows for efficiency and effectiveness. *Strategic Partnerships & Vendor Management* * Build and maintain strong contacts within the marketing industry, including design agencies, videographers, and other external partners. * Ensure access to top-tier talent for marketing projects, including content creation, design, and video production. *Competitive Analysis & Market Research* * Conduct in-depth competitor analysis and market research to identify trends, opportunities, and potential market gaps that Labscubed can capitalize on. *Performance Reporting* * Regularly analyze and report on campaign performance, KPIs, and ROI. * Use data-driven insights to adjust strategies and improve results. _*Key Skills & Qualifications:*_ * 5+ years of experience in B2B marketing, with a strong focus on demand generation, content marketing, and digital marketing. * Proven experience marketing to technical, industrial, or engineering-focused companies. * Expertise in lead scoring to enhance sales team efficiency. * Strong proficiency in CRM and marketing automation platforms (HubSpot, Salesforce, Pardot, etc.). * Experience with ABM strategies and campaign execution. * Established network of marketing contacts for design, videography, and other content needs. * Excellent content creation sk- LocationKitchener, ON
- Workplace information On site
- Salary$58,185.3 to $95,933.86YEAR annually
- Terms of employment Full time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9507126287
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