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marketing manager
Title posted on CareerBeacon - Marketing Manager, Music and Union Station Sponsorships (Full Time)
Posted on November 07, 2024 by Employer details TD Bank
Job details
Work Location:Toronto, Ontario, CanadaHours:37.5Line of Business:MarketingPay Details:$91,200 - $136,800 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job Description:The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing, the Integrated Marketing Planning team operates in a Flexible Hybrid office model. Job Description Reporting to the Senior Marketing Manager, Music and Union Station Sponsorships the Marketing Manager will focus on developing marketing strategies, executing sponsorship campaigns and building relationships with external properties to deliver KPIs. They will also act as a highly seasoned professional within their own area of specialty, leading cross-functional teams or projects, and manages the development and execution of marketing plans and programs by designing and delivering marketing solutions consistent with TD's marketing standards and strategies. Marketing Strategies and Plans: Understand sponsorship industry and growth drivers, develop a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans. Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment, recommend course of action and best practices to improve products, processes or services Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and supports the business to deliver the brand through customer experience. Analysis and Problem Solving: Use critical thinking to exercise judgement and identify the problem to solve, engage stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action. Influencing and relationship management: Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs. Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements. Job Requirements · Undergraduate degree or relevant professional certifications, designations, or equivalent required · 7+ years relevant experience · A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting · Advance- LocationToronto, ON
- Workplace information On site
- SalaryNot available
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source CareerBeacon #2122653
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