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strategic sourcing director

Title posted on indeed.com - Creative Director

Posted on November 26, 2024 by Employer details TWI Foods Inc.

Job details

*We are seeking an experienced and driven Creative Director to lead our brand?s transition from ethnic markets to a mainstream audience. This role requires a creative, detail-oriented professional with a strong grasp of packaging design, brand development, and marketing strategy. As Trade Marketing Manager, you will work closely with both the marketing and sales teams to enhance our brand presence, improve packaging, and drive engagement at trade shows.* Key Responsibilities * Packaging Improvement: Lead the redesign of product packaging to enhance appeal and align with mainstream market expectations. * Brand Positioning: Develop and execute strategies to transition the brand from ethnic to mainstream appeal, maintaining brand integrity throughout. * Marketing & Branding: * Collaborate with internal teams to build cohesive marketing plans. * Establish a consistent brand voice and identity, ensuring all marketing tools align with brand guidelines. * Design & Photoshop Skills: Utilize design software (Photoshop and other design tools) to create, edit, and finalize packaging and marketing materials. * Trade Show Strategy: Oversee trade show planning, utilizing discounts and other promotional tactics to strengthen mainstream market conversions. * Marketing Tools: Work alongside the sales team to develop and refine marketing tools that drive brand engagement and sales. * Web Design & Digital Presence: Manage website content and design updates to maintain a polished, user-friendly site that reflects brand values. * Supplier Collaboration: Liaise with suppliers to establish specifications, branding elements, and dimensions for packaging and displays. * Portfolio Management: Curate a portfolio showcasing packaging improvements and design work for internal and external presentations. Qualifications * Bachelor?s degree in Marketing, Graphic Design, or a related field. * Proven experience in trade marketing, brand management, and packaging design. * Proficiency in Photoshop and web design tools. * Strong portfolio with examples of packaging design improvements, demonstrating branding expertise * Excellent interpersonal and communication skills. * Detail-oriented, with the ability to manage multiple projects and deadlines. * Experience coordinating with suppliers and managing finalization of product dimensions and branding elements. Additional Information This role requires someone who can confidently collaborate with both marketing and sales teams, ensuring consistent brand messaging across all channels. If you are passionate about branding, packaging, and making an impact in the mainstream market, we invite you to apply and be a part of our exciting growth journey. Job Types: Full-time, Permanent Pay: $80,000.00-$90,000.00 per year Benefits: * Dental care * Extended health care * Life insurance * On-site parking * Paid time off * RRSP match * Vision care Flexible language requirement: * French not required Schedule: * 8 hour shift * Day shift * Monday to Friday * Weekends as needed Ability to commute/relocate: * Etobicoke, ON M9W 4M2: reliably commute or plan to relocate before starting work (preferred) Education: * Bachelor's Degree (preferred) Experience: * Web design: 2 years (preferred) * Adobe Photoshop: 2 years (preferred) * Trade marketing: 2 years (preferred) Work Location: In person