digital marketing coordinator

Posted on November 29, 2024 by Employer details Northcott Silk Inc

Job details

*DIGITAL MARKETING COORDINATOR at Northcott Silk Inc.* We are seeking a skilled Digital Marketing Coordinator who specializes in web and email marketing to join our dynamic team. The ideal candidate will have a passion for marketing and technology, excellent organizational skills, and a creative mindset. If you have a passion for quilting and crafting, then this job is for you!! In this role, you will be responsible for maintaining accurate, up-to-date, and engaging materials across digital platforms and communications. Working closely with the marketing team, we are looking for someone to bring an informed and creative approach to website content and email marketing strategy. *Tasks include the following:* *Website Maintenance:* · Regularly update and maintain website content to ensure accuracy, relevance, and consistency. · Strategize and execute campaign updates and promotions on website. · Implement and maintain SEO best practices and drive organic traffic. · Troubleshoot technical issues and find solutions as needed. *Email Marketing:* · Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions. · Manage email lists and segmentation strategies to deliver targeted messaging to different audience segments. · Collaborate with Marketing Coordinator to design visually appealing and engaging email templates and content. · Monitor email deliverability and performance metrics and adjust strategies as needed to optimize results. · Stay updated on email marketing trends and best practices to enhance campaign effectiveness. *Content Management:* · Coordinate with other team members to ensure timely delivery of content for website updates and email campaigns. · Write engaging content, maintaining brand voice and quality standards. · Optimize content for SEO and user experience across digital channels. · Contribute to proofreading marketing and sales materials for style and accuracy. *Cross-functional Collaboration:* · Collaborate with cross-functional teams including marketing, sales, and design to align digital marketing efforts with overall business goals. · Communicate effectively with team members to ensure seamless execution of digital marketing campaigns and initiatives. *Qualifications:* · Bachelor's degree in Marketing, Communications, or related field. · Proven experience in digital marketing, with a focus on website management and email marketing. · Proficiency in web content or eCommerce management systems (e.g., WordPress, Shopify), email marketing platforms (e.g., Mailchimp, Constant Contact), and marketing automation tools. · Strong understanding of SEO principles and best practices. · Excellent written and verbal communication skills. · Analytical mindset with the ability to interpret data and derive actionable insights. · Creative thinker with a keen eye for design and user experience. · Detail-oriented and organized, with the ability to manage multiple projects simultaneously. · Collaborative team player with strong interpersonal skills. Job Types: Full-time, Permanent Pay: $42,000.00-$45,000.00 per year Benefits: * Company events * Dental care * Extended health care * On-site parking Language: * English (required) Work Location: In person