manager, marketing

Work setting

• Professional association or organization

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare sports, literary, performance or other contracts
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS PowerPoint
• MS Word

Area of specialization

• Advertising
• Communications

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines