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manager, marketing

Title posted on CareersInFood.com - Senior Brand Manager

Posted on December 11, 2024 by Employer details McCain Foods

Job details

Position Title: Senior Brand ManagerPosition Type: Regular - Full-Time Position Location: Toronto HQ Grade: Grade 06 Requisition ID: 33619 About McCain. At McCain, we're feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values-Family, Authentic, Trusted, and Quality-shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain! Why join the McCain family. Your Life - we're here to help you fulfil your potential, flourish, and thrive in work and life. Your Success - work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success. Your Impact - we want you to make a meaningful, lasting impact for you, for your colleagues, and for the business. McCain is a place where you can grow from the ground up, so join us and see how you can MAKE IT at McCain. About the role. In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy. The Senior Brand Manager, Retail Marketing, US Appetizers is a critical member of the North America (NA) Marketing Team at McCain who is a key player in developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 Plan for the channel, unlocking profitable growth. Responsible for all aspects of the marketing mix to drive consumer demand, the Senior Brand Manager, US Retail will act as the strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights, and other functional groups within the organization to meet portfolio business objectives. The ideal candidate is a proven consumer marketer - a solutions-oriented, forward thinker with a strong commercial lens, sound technical marketing skills, experience leading cross-functional teams and developing talent. Fueled by a passion for the consumer, the customer, and the category, the Senior Brand Manager, Retail will deliver profitable sales and market share growth with the goal of growing and transforming the business and the category. Leadership Principles. Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles. We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success. We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success. We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together. We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain. Accountabilities. Act as a leader and mentor to the team actively contributing to building an engaged, inclusive and high performing team. Sets the vision and long-range strategy in collaboration with internal stakeholders for the retail business, leveraging macro trends, demand space frameworks, consumer insights, shopper insights, and market & competitive analyses to identify where to play, how