Job description Public Relations Consultant in the Lower Mainland–Southwest Region
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Find out what work is like for a public relations consultant in Canada. This work description is applicable to all Professional occupations in advertising, marketing and public relations (NOC 11202).

Professional occupations in advertising, marketing and public relations

Description

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Work week duration

Professional occupations in advertising, marketing and public relations usually work more than 40 hours per week.
More than 40 hours

Job duties

Here are some of the main activities and tasks that Professional occupations in advertising, marketing and public relations have to perform, and some of the physical demands they involve:

  • Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
  • Advise clients on marketing, advertising or sales promotion opportunities and strategies
  • Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
  • Manage post campaign analysis to measure and report on marketing and advertising metrics
  • Develop and maintain social media accounts, including managing customer reviews and testimonials
  • Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
  • Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
  • Arrange interviews, news conferences and other media events
  • Act as spokesperson for an organization and answer written and oral inquiries
  • Coordinate special publicity events and promotions for internal and external audiences
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Represent and act as an agent for talented individuals or individuals with specific occupational expertise
  • Prepare or oversee preparation of sports, literary, performance or other contracts.

Physical demands Help - Physical Demands

  • Sitting

Physical demands

Physical demands are the physical activities that the job requires the worker to do. Physical demands are selected according to the likeliness that workers will have to perform them for at least half of the time they spend at work.

Workplaces and employers

Here are the typical workplaces where Professional occupations in advertising, marketing and public relations are employed and some of their main characteristics:

  • Corporations
  • Social agencies
  • Cultural organizations
  • Public interest groups
  • Associations
  • Advertising agencies
  • Museums
  • Governments
  • Galleries
  • Consulting firms
  • Self-employed

Work environment Help - Physical Work Environment

  • Indoors, environmentally controlled

Physical proximity from others Help - Physical proximity from others

  • Somewhat close (e.g. share office)

Work environment

The work environment refers to the physical setting in which people work. The characteristics and conditions of the work environment are selected according to the likeliness that workers will be exposed to them at least once a week.

Physical proximity from others

Physical proximity from others refers to the physical distance between individuals in the workplace. The likeliness that the job requires to perform tasks while being physically close to other people is rated on a scale with 3 levels: "Somewhat close", "Close" and "Very close".

Related job titles

Here are some other related job titles that are found in the same occupational category (NOC 11202), and a list of similar occupations:

  • advertising consultant
  • communication officer (except emergency services)
  • communications specialist
  • development officer - fundraising
  • digital marketing consultant
  • event marketing specialist
  • fundraising consultant
  • information officer
  • literary agent
  • marketing consultant
  • marketing coordinator
  • media coordinator
  • media relations officer
  • museum educator
  • performers agent
  • press secretary
  • public affairs officer
  • publicist
  • publicity agent
  • public relations consultant
  • public relations officer

Similar occupations Help - Similar occupations

Similar occupations

This section lists other occupations that are part of the same broad occupational category as Professional occupations in advertising, marketing and public relations in the National Occupational Classification (NOC). These occupations involve similar core qualifications but involve different responsibilities. To see more similar occupations, use the Job Transition Tool.

Sources Occupational and Skills Information System & National Occupational Classification

Labour Market Information Survey
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