Job prospects Promotion Strategies Consultant in the Lethbridge–Medicine Hat Region
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Explore current and future job prospects for people working as "Professional occupations in advertising, marketing and public relations" in the Lethbridge–Medicine Hat Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Balanced

Over the past few years (2021-2023), the labour market was balanced for Professional occupations in advertising, marketing and public relations in the Lethbridge–Medicine Hat Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Moderate

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Lethbridge - Medicine Hat region for the 2023-2025 period.

The following factors contributed to this outlook:

  • Employment growth will lead to a few new positions.
  • Not many positions will become available due to retirements.
  • There are a small number of unemployed workers with recent experience in this occupation.

The Conference Board of Canada is forecasting Alberta’s real GDP will expand by 2.6% in 2023 before slowing to 1.9% in 2024. Similarly, they are projecting the labour market to cool in late 2023 and into 2024. Higher for longer inflation may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Lethbridge - Medicine Hat region:

  • Approximately 510 people worked in this occupation in May 2021.
  • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
    • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 22%
    • Professional, scientific and technical services (NAICS 54): 16%
    • Other services (except public administration) (NAICS 81): 15%
    • Retail Trade (NAICS 44-45): 13%
    • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%

Source Labour Market Information | Prospects Methodology

Labour market conditions over the next 10 years

Find out what will be the job prospects for Professional occupations in advertising, marketing and public relations across Canada over the next 10 years, from 2022 to 2031.

Learn more

Labour Market Information Survey
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