Job prospects Marketing Consultant in the Lethbridge–Medicine Hat Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), the labour market was balanced for Business development officers and marketing researchers and consultants in the Lethbridge–Medicine Hat Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Lethbridge - Medicine Hat region for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

The Conference Board of Canada is forecasting Alberta’s real GDP will expand by 2.6% in 2023 before slowing to 1.9% in 2024. Similarly, they are projecting the labour market to cool in late 2023 and into 2024. Higher for longer inflation may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Lethbridge - Medicine Hat region:

• Approximately 510 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 22%
  • Professional, scientific and technical services (NAICS 54): 16%
  • Other services (except public administration) (NAICS 81): 15%
  • Retail Trade (NAICS 44-45): 13%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%

Source Labour Market Information | Prospects Methodology