Job prospects Marketing Analyst in the Lower Mainland–Southwest Region

Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Lower Mainland–Southwest Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Labour shortage

Over the past few years (2021-2023), there was a labour shortage for Business development officers and marketing researchers and consultants in the Lower Mainland–Southwest Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Limited

The employment outlook will be limited for Business development officers and market researchers and analysts (NOC 41402) in the Lower Mainland - Southwest region for the 2023-2025 period.

The following factors contributed to this outlook:

  • Employment decline will lead to the loss of some positions.
  • A moderate number of positions will become available due to retirements.
  • There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Business development officers and market researchers and analysts in the Lower Mainland - Southwest region:

  • Approximately 2,360 people work in this occupation.
  • Business development officers and market researchers and analysts mainly work in the following sectors:
    • Professional, scientific and technical services (NAICS 54): 35%
    • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
    • Retail Trade (NAICS 44-45): 7%
    • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 6%
    • Wholesale trade (NAICS 41): 5%

Source Labour Market Information | Prospects Methodology

Labour market conditions over the next 10 years

Learn more

Labour Market Information Survey
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