Job prospects Marketing Consultant - Market Research in the Saguenay–Lac-Saint-Jean Region
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Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Saguenay–Lac-Saint-Jean Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Labour shortage

Over the past few years (2021-2023), there was a labour shortage for Business development officers and marketing researchers and consultants in the Saguenay–Lac-Saint-Jean Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Good

The employment outlook will be good for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Saguenay - Lac-Saint-Jean region for the 2023-2025 period.

The following factors contributed to this outlook:

Employment growth will lead to several new positions.
A moderate number of positions will become available due to retirements.
There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Saguenay - Lac-Saint-Jean region:

Approximately 370 people worked in this occupation in May 2021.
Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
- Professional, scientific and technical services (NAICS 54): 24%
- Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 20%
- Educational services (NAICS 61): 14%
- Retail Trade (NAICS 44-45): 11%
- Other services (except public administration) (NAICS 81): 8%

Source Labour Market Information | Prospects Methodology