Job prospects Marketing Consultant - Market Research in the Cariboo Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), the labour market was balanced for Business development officers and marketing researchers and consultants in the Cariboo Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

The employment outlook will be limited for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Cariboo region for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment decline will lead to the loss of some positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Cariboo region:

• Approximately 200 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 31%
  • Other services (except public administration) (NAICS 81): 19%
  • Retail Trade (NAICS 44-45): 12%
  • Educational services (NAICS 61): 11%
  • Wholesale trade (NAICS 41): 10%

Source Labour Market Information | Prospects Methodology